As Disney fans are WELL aware, the fourth movie in the Pirates of the Caribbean series hit theaters this past Friday, May 20. But what fans may not know is that for the film, Disney hired an outside marketing guru, Ms. Valerie Van Galder, to run the show for On Stranger Tides marketing. According to Reuters, Ms. Van Galder was the former head of marketing for Sony Pictures and Fox Searchlight, and was asked on-board by Disney’s head of worldwide marketing, M.T. Carney.
Seein as Ms. Van Galder did agree to the proposition, where does this leave Carney? She was promoted to the position of marketing boss only a year ago, and who knows if hiring Ms. Van Galder was her idea? Many people have questioned Disney’s faith in Carney, particularly after the recent failures of Prince of Persia: The Sands of Time, bringing in a low $30.1 million its first box office weekend, and The Sorcerer’s Apprentice, making an even more pathetic $17.6 million its first weekend.
Let’s hope that for the big upcoming Disney films, like the Winnie the Pooh (2011) and The Muppets (2011) movies, Carney can get her bearings together, lest Disney decide they can find a replacement in Ms. Van Galder.