In the name of my top two favorite things, film and marketing, I have decided to start a new tradition on this blog called “Trailer Time!”. Why trailers? Because, according to the experts (AKA…me), trailers are the perfect integration of post-production and advertising. And also, I have spent a lot of my free time this summer watching trailers, and I want to share them with all of you! In these posts, I will provide a small collection of some of my favorite trailers within a certain topic. As you might have guessed from the title of the post, this very first “Trailer Time!” is dedicated to trailers for Classic Disney Animated Films.
The first is from one of my all-time favorite movies, Sleeping Beauty (1959). This trailer has the honor of being the first one featured in this series because of how different it is from trailers you might find today. Imagine if you had been sitting in the audience for this trailer — what would you be thinking? What kind of movie would you have gone to see? The thing about these older trailers is that they are meant more for informational purposes than for entertainment, which makes them, of course, less exciting according to modern-day expectations. However, there is some grandness about this trailer, and I just love the antiquity of it!
Almost all Disney trailers have one major thing in common- they all take the time to introduce the film’s main characters fully. By the end of the trailer, you will know not only what the movie is about but also who you’ll love once it’s over! Also, it’s funny to notice how self-promotional these older trailers are. From claiming the film is “Disney’s most wonderful motion picture” to calling the Three Fairies the “most delightful fairies who ever wafted a magic wand”, this trailer is not shy in any way!
The second trailer is exactly 30 years older than the first one for The Little Mermaid (1989). Just from this trailer, an audience may not have been able to foresee that the film would become a Disney favorite for all 90’s children and parents alike. However, I think the trailer does a great job (according to the style of pre-2000’s trailers) of making the film look like a must-see. It summarizes the love, hope, comedy, sadness, and struggle very successfully, and is much more entertaining than Disney’s earlier trailers. Had I been in the theater, I definitely would have been intrigued!
The last trailer I would like to share with you is one of the most recent trailers that Disney has released, made just 20 years after The Little Mermaid and 50 big ol’ years after Sleeping Beauty. It is for the film The Princess and the Frog (2009), which was the last Disney Classic that was released. While this trailer relies more on the visuals than on the classic strong male narrator, it still maintains the style and progression of older Disney trailers. That is something, in general, that I love about Disney — no matter how much they progress and modernize, they will never lose touch with their roots, for the classic characters and techniques are what made them so loved to begin with!
What do you all think about these trailers? Do you like the classic style, or do you think it is boring in comparison to all of the more exciting trailers we have today?