According to KidsTodayOnline.com, Nickelodeon Consumer Products has signed a license with Trend Lab, a nursery decor designer, which will develop toddler products, bedding, and accessories featuring popular Nickelodeon characters. Set to debut at the ABC Expo, the products will include Dora the Explorer, Blue’s Clues, and Spongebob characters, and will follow suit of Trend Lab’s stylish, contemporary nature.
This is a really cute idea, I think, and a great way for Nickelodeon to instill brand loyalty from literally the moment a child is born. Competitors have been doing things like this for years. In fact, I personally had Cinderella bedding as a child…which I, shamefully, have continued to use throughout college. The merchandise will be available in mid-tier retailers, department/specialty stores, and some online retailers in 2012. I’m excited to see how it turns out!