Category Archives: Uncategorized

Companies Team Up to Fight Bullying

I really like this bit of information. A few children’s entertainment companies, including Cartoon Network and Sesame Workshop, have teamed up with Barnes & Noble and Simon & Schuster for National Bullying Prevention Month. In a campaign called Stop Bullying: … Continue reading

Posted in advertising, marketing, merchandise, online content, outbound marketing, public relations, social media, Uncategorized | Tagged , , , , , , | Leave a comment

Cross-Promoting…Myself?

Yes, well, I wouldn’t be a true Marketing Major if I didn’t. I have been doing a lot of writing lately. But, for those of you who are keeping track (because I know you’re out there…somewhere…maybe…), not for this blog in … Continue reading

Posted in Uncategorized | Leave a comment

It’s a Bit Odd Think About “Christmas”.

So yesterday, I saw both Harry Potter and the Deathly Hallows Part 2 AND Winnie the Pooh! What a great day, right? I, of course, was having a field day during the trailers for Pooh. There was one in particular that … Continue reading

Posted in advertising, marketing, movies, Uncategorized | Leave a comment

The Return of Mr. Pooh

**This post is part of the Disney Blog Carnival. Head over there to see more great Disney-related posts and articles!** Today is a big day. It marks the release of the last film of the Harry Potter Series, which has been … Continue reading

Posted in advertising, disney, movies, online content, outbound marketing, Uncategorized | 1 Comment

For All You Hogwarts Fans.

As you may know if you have been to my blog before, I like to research and write about marketing for what I consider to be entertainment for young audiences. And, with the final Harry Potter movie coming out in almost 24 … Continue reading

Posted in marketing, movies, Uncategorized | Leave a comment

(New) Star Tours Now Open at Disneyland!

Hey folks! This has been a very exciting week for Disneyland, what with the opening of their renovated Star Tours ride in Tomorrowland and the grand opening of The Little Mermaid: Ariel’s Undersea Adventure in California Adventure! I can’t wait to visit … Continue reading

Posted in disney, online content, social media, Uncategorized | Leave a comment

“Kung Fu Panda 2” Promotes…Tofu?

I remember seeing the preview for the original Kung Fu Panda and thinking, “What has the world come to?” Never did I foresee that such a seemingly lame animated film would garner such support (and revenue) that would prompt a sequel. … Continue reading

Posted in advertising, dreamworks, movies, Uncategorized | Leave a comment