DreamWorks

May 19, 2011 – “Kung Fu Panda 2” Promotes…Tofu?

I remember seeing the preview for the original Kung Fu Panda and thinking, “What has the world come to?” Never did I foresee that such a seemingly lame animated film would garner such support (and revenue) that would prompt a sequel…However, there is one promotion in particular that DreamWorks did that I find to be innovative and, well, brilliant…

Nov. 9, 2010 – DreamWorks Gets Smart: The Marketing of “Megamind”

There has been an overload of animated hero movies in the past couple of years, from“The Incredibles” (2004) by Pixar to, most recently, “Despicable Me” (2010) by Universal Pictures. Of course, Paramount’s DreamWorks had to get in on the action, and thus they released “Megamind” this past Friday, November 5. These films are all categorized and marketed as “family-friendly films”, as their content and humor is intentionally appropriate and entertaining for all ages….

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