Yes, well, I wouldn’t be a true Marketing Major if I didn’t.

I have been doing a lot of writing lately. But, for those of you who are keeping track (because I know you’re out there…somewhere…maybe…), not for this blog in particular. No, actually, I have been writing for The Disney Blog, which is, if I do say so myself, the best Disney fan blog out there. This has actually been one of my absolutely favorite blogs for quite some time, and I am thrilled to be contributing to it! I hope you enjoy my posts so far.

Until one of my major favorite studios does something awesome,


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The Cat is Back

While the Shrek series sort of fizzled out near its end, there is one character who always remained a favorite: Puss in Boots. This ferocious Spanish cat always smooth-talked his way through danger (or made this ADORABLE face), and now he has his own movie to showcase his sass. Hitting theaters November 4, 2011, it seems there are a lot of zesty one-liners to look forward to in this new DreamWorks Animation.

As of yet, there haven’t been a ton of marketing efforts. They kept it simple, as should have when they have such a popular character to carry the weight, and have only released the basics: trailers and posters. The first, a teaser trailer, is a bit ironic, as the cat completely embodies and resembles Antonio Banderas’ as Zorro. Funny, how things work out like that. The second trailer, obviously a bit more in-depth, definitely highlights the comedic essence of Puss’ character. Lastly, I have put up two movie posters, which are the only ones I have seen so far.

What do you think? Will this charming character bring you back to the theater, or do you think he was already overused in the Shrek series?

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More Marketing for Muppets!

To follow up on a previous post about marketing for The Muppets movie, Disney has been gracious enough to throw us another bit of advertising to gawk at. Here are two new posters for the film, which I find to be very colorful and a bit overwhelming…in a good way. What do you guys think? Was it worth the wait for these posters?

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“Happy Feet Two” Looks TOO ADORABLE!

Usually, I’m not one for sequels. In fact, I would go so far as to say I despise sequels. 98% of the time, with a few very strong exceptions, they are just an obvious and desperate cry for money. And, let’s be honest, they hardly ever live up to the first movie. But I saw the trailer for Happy Feet Two in theaters a few days ago, and I have to say, THE PENGUINS ARE SO ADORABLE! Warner Bros. did something very smart and very mean: they put cute things in their trailer, thus confusing me about whether I actually want to see this movie or I just want to see more singing baby penguins.

I’m also curious about the impressive and extensive cast list, which includes Elijah Wood, Robin Williams, Pink, Brad Pitt, Matt Damon, Sofia Vergara, and Hugo Weaving. I know some of them were in the first one, but WOW, that’s a lot of A-list celebrities hanging out in a recording studio.

As of right now, this teaser trailer is really the only type of promotional material out there so far. I think it’s darned clever, personally. What do you think?

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“Spy Kids 4-D” and the “Aromascope” Gimmick

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As you may be able to detect by the title of this post, I am not so thrilled about the release of Spy Kids 4-D by Dimension Films, set to hit the box office August 19. Unfortunately for me, I had to sit through the trailer twice before Harry Potter 7.2 this week. While I love trailers, usually, that was not fun by any means. Both times around, I caught myself staring with bunched eyebrows and jaw dropped. Who honestly allows this kind of stuff to get made? Were Spy Kids 1,2, & 3 somehow not enough?

OK, rant over. Kind of. What makes me mad about this movie/trailer is that it is SO GIMMICKY. The advertise something called “Aromascope”, which is essentially a card of numbered scents that you are instructed to smell at certain points in the movie.  I, for one, do not find this clever or differentiating, especially seeing as there are records of several different attempts of enhancing the viewer’s experience in this way, dating back to 1906. Not only that, but the supplementary, flashy graphics that they used are so 90s. So what is it that makes them think that this will work after 105 years of not working? My only answer is that they think the audience to be stupid.

Also…Jessica Alba, what-what-WHAT are you doing in this film? It’s bad enough that Antonio Banderas agreed to be in yet another one of these films, but Jessica, I expected better from you.

Anyways, there you have it. Spy Kids 4-D. With Aromascope. Enjoy.

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It’s a Bit Odd Think About “Christmas”.

So yesterday, I saw both Harry Potter and the Deathly Hallows Part 2 AND Winnie the Pooh! What a great day, right? I, of course, was having a field day during the trailers for Pooh. There was one in particular that I enjoyed, which was for a computer animated film called Arthur Christmas by Sony Pictures Animation…Which is apparently trying to be a legitimate computer animation studio now, with their fairly-consecutive full-length features (ie: Open Season, Surf’s Up, Cloudy with a Chance of Meatballs, & Smurfs*). But anyways, I thought this trailer was very clever and appropriate for summer movie-goers.

Cute, right? Apparently, this was the second trailer that they have released for the movie. Something I’m confused about: In the one above, it says coming to theaters November 2011, but in the one below, it says Christmas 2011. The website for the film says November 23, 2011, but doesn’t that seem like an oddly-early release date for a film about Christmas? Did they just change their minds? Curious…

There are only a few other marketing efforts that have been made so far, namely their website and posters. As you can see, they definitely resemble one-another. Except when you go on the site and hover over the Keep Out sign, an elf actually yells, “Go Away!” Pretty funny.

Image from

Image from

I’m excited to see their future trailers and promotions in the months to come! While I may not necessarily end up seeing the movie in theaters, it will be interesting to see if their marketing approach changes at all with the time of year.

Any trailers you have seen lately that have gotten you excited?

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John Carter: A Project Reborn

Yesterday, the trailer for a Disney/Pixar film called John Carter, set to hit box offices 3/9/2012, was released. This will be Pixar’s very first live-action film, as it is directed by Andrew Stanton (Dir. WALL-E and Finding Nemo), and is based on the book Princess of Mars (1917) by John Carter. According to, this is not the first time Disney has tried to make this movie. In fact, in the 80s, Disney wanted to make this movie his answer to Star Wars, and even hired John McTiernan (director) and Tom Cruise (actor) for the project. However, due to some technological and ownership issues, the project was dropped for a later date. And, here it is! Looks pretty epic, to me.

John Carter Website:

John Carter Twitter: @JohnCarter

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